We create Cross Media Marketing (CMM) programs that use the most relevant media channels to provide you with the greatest impact for your marketing campaign. Successful campaigns start with a clear understanding of your objectives and the target market we are reaching. We implement tools like PURLs, Dynamic Landing Pages, Variable E-mail & Mobile Marketing.
A personalized URL combined with a variable digital print direct mail component or variable e-mail blast is an effective way to increase your response rates. We have the in-house expertise to design and develop an integrated digital print and PURL strategy.
Dynamic Landing Pages
We develop uniquely branded landing pages that capture the important information from your target audience. This information can be used to gain a better understanding of your clients’ needs. By capturing this data, we can increase your overall response rates and develop a more integrated strategy with follow-up communications.
We can incorporate a variable e-mail message as part of your integrated communication strategy. We use previous campaign responses to customize the messages in a triggered communication that will help produce leads.
Mobile marketing is playing an increasingly important role in overall market strategies. We can design and implement a branded mobile landing page that efficiently measures response and drives revenue opportunities. With our online dashboard reporting you can easily track the effectiveness of your mobile campaign in real time. QR codes and SMS texting can also be integrated to enhance results.